Creating Our 2nd Collection Of Skate Decks
When our first batch of decks started selling out across multiple sizes, we knew it was time to get to work on some fresh new designs. We love designing decks and watching them come to life, it honestly feels like raising proud little children.
The Deck Design Process
At Triple 3 Skateboards, we love exploring new design ideas. We experiment with different flavours to see what really hits, and we give ourselves the freedom to try weird ideas if we like the look of them.
We kick things off by digging through months of scribbled notes, loose concepts and half-formed ideas. From there, we collect images and visual references, mash everything together and turn it all into our first sketches.
That’s exactly how the Ray Gun deck came together. It started as a simple kids’ ray gun graphic on a T-shirt. From there, a designer mapped our hourglass logo across the body of a hand-drawn ray gun. It already looked sick, but we knew it needed something extra. We played around with retro-style typography and dropped it onto different deck layouts. To push the nostalgia even further, we paired the graphic with a classic old-school skateboard shape and committed to that direction.
Once we narrowed the range down to eight or nine designs we felt confident in, we shared them with our skate team. Their feedback helped us refine the details and make a few final tweaks.
Manufacturing Our Skate Decks
With the designs locked in, we moved straight into production. Manufacturing our decks in the UK matters to us. Only one company properly handles every stage of skateboard deck production here, from pressing to printing and that’s the legendary Big Aye Skateboards.
Big Aye sources premium 7-ply Canadian maple from reliable, environmentally responsible suppliers. They press every deck in their London warehouse, turning raw materials into beautifully crafted boards. Our order was a big one, and before long, shelves filled up with freshly pressed decks ready for print.
After varnishing and prepping them to ride, the team printed our designs onto each deck and engraved our logo on the flip side. This time, we also experimented with new shapes. We chose a vintage cola shape for the Ray Gun deck and a twin-tail shape for the Junglist Script deck. The rest of the range stayed true to the classic popsicle shape, with a slightly expanded size range.
As you can see from the family portrait, they all look right at home together.
Once packed, labelled and stacked into a slightly wobbly tower of skate decks, they headed off to our warehouse, ready to ship.
Photographing Skate Decks
You can’t sell skate decks online without solid photography. While many brands rely on mock-ups, we prefer the real thing. We sent one of each deck to Hype Studios in Basingstoke for a shoot alongside our latest T-shirts. This time, we focused on capturing angles that showed the true shape of each deck, giving buyers a better sense of how they’ll ride.
Once again, Hype Studios delivered unreal shots, so good that people regularly ask if they’re mock-ups. They aren’t. What you see are real photos of real decks.
The Finished Skateboard Deck
After designing, manufacturing, photographing and packing, our decks are finally ready to roll. You can check out the full collection in our online skate store, available now with fast delivery.
We’ve sent a deck to every member of our team, who are already out riding them at skate parks and spots near you.
Thanks to everyone who helped and supported us along the way. We’re incredibly proud of this collection, and we hope you love riding these decks as much as we loved creating them